![]() These logos give off a laid-back, California-in-the-summer kinda vibe. But a quick google search shows that there are some common elements to this logo look, so let’s dig in. ![]() So, you could say the term “aesthetic logo” essentially means having a beautiful logo. Generally speaking, the word “aesthetic” means “concerning beauty, or, the appreciation of beauty”. A little bit 90s, a little bit anime, a lot of pink, and definitely filtered-looking, we blame Tik Tok for this too-cool and totally Instagramable logo style that is trending: the aesthetic logo.
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